← 3.2 — Course outline

💡 3.2 Idea Generation and Market Research

🔍 Have you ever thought about how many problems exist around you that could be transformed into business opportunities?

In this second part of the module, we will explore how to identify real problems in your local area and use them as a starting point for impactful business ideas.

You do not need to have a perfect idea. The most important thing is to begin observing your surroundings through the eyes of an entrepreneur. You will then learn how to validate your ideas using simple tools, such as a conversation or an online form.

🎯 Session objectives:

• Develop the ability to generate ideas based on real problems.
• Explore customer profiles and needs.
• Apply a simple approach to market research and idea validation.
• Share and refine ideas based on feedback.