🧩 3.3.1 Business Model Canvas

👋 Welcome to the Next Stage of Your Entrepreneurial Journey!

Now that you have a business idea—or at least an identified problem and a possible solution—it is time to organise your thinking. This is where the Business Model Canvas (BMC) comes in.

The BMC is a simple yet powerful tool that helps you see your business as a whole:

What you offer;
Who you offer it to;
How you reach your customers;
How you make money;
What you need to make everything work.

Do not worry if you have never used this tool before. In this section, you will:

✅ Understand its nine main building blocks;
✅ Explore a practical example;
✅ Apply the Canvas to your business idea;
✅ Prepare to develop an MVP—a minimum viable product.

📢 Before We Start the Video…

Let us begin with a short knowledge activation activity. Answer based on what you already know or imagine—there are no right or wrong answers!

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Image 3.3.2

❓ Questionnaire 3.3.2 – What Do You Already Know About Business Models?

🕓 Estimated time: 5 minutes
📌 Type: Short answers (open-text responses)

1. What do you think a business model is?

You can explain it in your own words or provide an example of a real business.

2. Have you ever heard of the Business Model Canvas? If so, where?

For example: at school, in a video, during a training course, or never.

3. What do you expect to learn in this section?

Answer in one short sentence.